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Do you need help from a professional
creative agency? That's a question only you
can answer. You have the 30,000-foot per-
spective on how you're doing relative to
your business goals.
But as you weigh your decision, let me offer
a couple points:
First, bad branding is worse than no bran-
ding at all. The reason is that it takes more
time and money to repair the damage from
a bad impression, than to make a first im-
pression of any kind.
Second, it's not enough to just do more of
what you're used to doing already -the world
of branding has expanded far beyond those
tools. The interactive nature of the Internet
has put more emphasis on branding. It may
be the right time to bring a professional on
board.
creative agency? That's a question only you
can answer. You have the 30,000-foot per-
spective on how you're doing relative to
your business goals.
But as you weigh your decision, let me offer
a couple points:
First, bad branding is worse than no bran-
ding at all. The reason is that it takes more
time and money to repair the damage from
a bad impression, than to make a first im-
pression of any kind.
Second, it's not enough to just do more of
what you're used to doing already -the world
of branding has expanded far beyond those
tools. The interactive nature of the Internet
has put more emphasis on branding. It may
be the right time to bring a professional on
board.
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